Project:
For the 2024 NFL Draft '47 teamed up with local Detroit artist Tyrrell Winston. The product and activation were created in a homage to the motor city, the satin hats resembling the shiny exterior of vintage cars. I was assigned to help develop the art direction for our internal shoot as well as build out creative assets that would be shared across '47's channels.
Outcome:
Majority of collection was sold through within a week of launch.
Instagram: Reach 55,710 people with 2,591 engagements, top 10 engagement rate for 2024.
Infographics & In-Grid Assets
Email Assets
Web Banner
