Project:
The Urban Landscape collection, inspired by the colors and textures of the concrete jungle, was a large collection for '47 so they needed compelling creative assets that would push sales and connect the inspiration of the collection to the product. The total buy was 4,506 units across 4 leagues. The outcome section will get into more detail but the creative was a massive success and we were able to sell through this collection faster than expected.
Outcome:
As I said in the beginning the results of this creative, specifically from an email perspective was tremendous!
The launch Email had a 4.24% click-through-rate and a 3.6% conversion rate. Beyond that this email has 19.8 thousand unique clicks and 28.9 thousand total clicks making it the 2nd most clicked email since '47 began tracking email statistics. This includes sales emails!
A resend of the launch email was sent out which recorded a 6% Click-through-rate!
With the number of units purchased this program was supposed to run for 2-3 months, but in less than a month it had a 67% sell-through generating over $50,000 in sales.
Wordmark
Email Assets
Web Banner
Social Assets
Paid Assets
