Project:
The Pro Shop Hitch was our first launch with Brrr Pro technology. After discussing with the product team we decided to shoot this project through a tennis lens to help showcase the different feature of the new Brrr Pro technology. I assisted with the off-site photoshoot to make sure we were collecting assets that could later be used to help educate the consumer and showcase the quality of the product. Once the shoot wrapped I designed a full media kit for our different channels to utilize for the launch of the Pro Hitch.
Outcome:
This campaign saw plenty of success with a 30% sell-through within just a week. The email also was extremely successful becoming the highest revenue driver of the brrr campaigns in 2024
Completely sold out ahead of projected sell-through date
Email Assets
Web Banner
Social Assets
Paid Assets
