Project:
For the Christmas season our product team developed the keep the change collection which was inspired by, hopefully you guessed it already, Home Alone! I wanted the assets to nod to the iconic franchise without being too on the nose or overtaking the product itself. I kept the different shots simple but brought in props that would distinctly hint at the inspiration. I designed a wordmark for the collection with a small tiled e at the end once again providing subtle hints to the consumer. Once all photos were shot I made selects and built out assets to be shared across '47's different channels.
Outcome:
Product team was very happy with the entire creative execution and the collection had majority with limited paid media needed.
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