Spice
Provided Art Direction and shot list to photographers. Utilized a soft fall color palette to compliment the hats. Program had tremendous success, the buy of over 2,800 units sold almost completely through within a month
Fall Classics
Assisted with on model shoot and Art Direction. Built out assets for '47's different channels
Tyrrell Winston Summer League
Developed creative to match the images shot by an outside partner. Chose to utilize a purple textured background to be cohesive with the poker table shot. The gold gradient text and provided a great accent color and connected the prestigious feel of Vegas to this product drop inspired by the NBA Summer League in Vegas
Americana
Developed creative for our Americana collection. Program had tremendous sell-through and allowed '47 to generate additional profits outside of our licensed product.
Golf Vacay
Provided Art Direction and shot list to photographers for this drop. Our golf styles were very hit or miss with our consumers but this project hit! Amazing sell-through and prompted our buyers to put in a chase order
ZODIAC Collection Art Direction
Created the look and feel for our Zodiac Collection Drops. For the year of 2024 '47 has been dropping one hat a month for our Zodiac Collection. I developed this look and feel back in January and it has been utilized throughout the year to promote our Zodiac Collection. So far every drop has sold out within a week.
Dale Earnhardt Drop
Created drop toolkit for our Dale Earnhardt collection. Previously we were not connecting as well with Nascar consumers as we would like but this drop was extremely succesful
2023FW Sales Meeting Posters
Created movie posters for the 2023FW Sales Meeting. Each poster was created to provide insight into the inspiration behind our lifestyle product drops.
Sales Meeting Movie Poster
Sales Meeting Movie Poster
Sales Meeting Movie Poster
Sales Meeting Movie Poster
Sales Meeting Movie Poster
